Manage product roadmap and backlog prioritization of an education platform serving company’s 40,000 franchise employees

Work cross-functionally and collaborate between 6 business groups to accelerate product enhancements and bug fixes

Conceptualize and introduce product features that align with business objectives

Direct third-party developers and agile board

Collaborate with support, dev team, and users to troubleshoot and optimize platform performance

Conduct comprehensive preliminary QA testing and final client acceptance reviews to decrease post-release issues

Draft communications for new product updates and bug fixes, ensuring stakeholders are informed and issues are promptly addressed

Improved feature requirement definition and development delivery accuracy by creating user flows and diagrams in FigJam

Create wireframes and lo-fi prototypes in Figma, aiding in visualizing product features

Spearheaded the launch of a knowledge base website, which simplified access to help articles, reducing support queries

Improved and created new channels of support to users, streamlining user journeys to access support

Document and reproduce bugs for the development team for quicker issue resolution

Produce product documentation and user guides to advance user competency and diminish direct support needs

Enhance stakeholder relations by providing direct support, ensuring product success

Pioneered a content management system and publishing tracker that resulted in a more efficient and transparent content production process (developed in ClickUp)

Maintain an organized content library in platform’s content management system

Contributed to digital transformation in employee education via a mobile platform that saved company resources and reduced costs typically expended on in-person learning

Presented app feature concepts, participated in brainstorms to ideate functionality, and advised developers on user experience

Created program communications and creative assets such as: digital brochures, user guides and documentation, app content, and promotional flyers/posters

Streamlined and standardized workflows leveraging tools like Airtable and Parabola, increasing project efficiency, removing bottlenecks, decreasing errors, and ultimately reducing project timelines

Constructed a custom task management system in Notion, boosting project transparency and assignment accountability for both clients and team members

Led digital campaign design efforts, leveraging no-code development and design tools like Webflow and Canva to enable assets for future use by clients

Conducted marketing audits and market research and drafted marketing plans based on evaluations

Consulted on clients' branding and marketing strategy

Crafted unique, multichannel content, including: app store images, emails, social content, digital ads, design templates, presentations, blogs, and more

Monitored and analyzed the performance of marketing campaigns to discover actionable audience targeting and engagement opportunities using Google Analytics and Facebook Ads

Launched a physical arcade game that sold to 9 locations (and counting) nationwide, generating contracts to create additional games

Directed creation of a companion mobile app enhancing game visibility, promotion, and cross-platform user engagement

Playtested and generated feedback for developers

Introduced new game features and functionality

Conducted field research, analyzing users' insights to refine game features and enhance overall gameplay experience

Orchestrated brand and marketing strategy, successfully increasing brand awareness and differentiating our game from competitors